The DVYA Diary

The best PR strategies aren’t just well-planned, they’re strategically sneaky (in the best way possible). Let’s unpack that, shall we?

Do you find the term 'marketing goals' a little intimidating? Trust me, I used to as well.

Key Performance Indicators are the roadmap for your email marketing success. Once you start tracking them, it all starts to make sense.

I’ve been thinking about something super important for any business or brand: knowing your customers.