The DVYA Diary

So, the other day I was watching “Moneyball”, and it hit me, why not channel that same Moneyball brilliance into our media mix strategy?

Ever found yourself swimming in a sea of acronyms and wondering, "What on earth is CPC, CTR, and ROI?" Well, you're not alone!

For those of us who thrive on the intricacies of digital marketing, creating the perfect lead nurturing email is both an art and a science.

Subject lines. They’re the unsung heroes of email marketing. You spend hours crafting the perfect email, but if your subject line doesn’t...